About
I'm a designer and creative strategist based in London. I trained in interior architecture, and at Istituto Marangoni I learned design thinking and how to carry one idea across every medium. Nearly four years at IGA, an Italian architecture and product design studio, moved my work into brand and communication, and that took me to SDA Bocconi to add research, data, and go-to-market strategy behind creative decisions.
I start from how people will meet a brand, then plan the space, the identity, and the communication around it, with the business case behind them.
London · UK and EU right to work · No sponsorship required · English, Turkish, Italian · Available now
How I work
Space, brand and communication, planned together
- Venue, identity and communication planned as one piece of work
- Each decision checked against the other two
- B2B trade-fair activation in a branded venue, hosting the clients of two businesses
The room and the screen as one experience
- Store, website and app designed as one journey
- Research turned into briefs before design starts
- Italian haute couture maison: in-store clienteling, website and app prototypes
Production, not only the concept
- Budget, suppliers and timeline planned alongside the design
- On site through delivery, not only at handover
- Design-week exhibition: 7+ installations produced in a heritage villa
The Record
Freelance & Consulting
Event Design and Production
Private event, Tuscany
Apr – Sep 2026
Creative Direction
Su + Soul Studio, Washington, D.C. (remote)
Sep 2025
Exhibition Production
Alcova Milano, Villa Bagatti Valsecchi, Milan Design Week 2025
Apr 2025
Omnichannel Marketing and Design Research Consultant
An Italian haute couture maison, in partnership with SDA Bocconi
Sep – Dec 2024
Employment
Marketing Designer and Creative Project Manager
IGA, Italian architecture and product design studio, Bologna
Apr 2022 – Oct 2023
Multidisciplinary Designer
IGA
Jan 2021 – Apr 2022
Interior Designer
IGA
Jan 2020 – Jan 2021
Strategy Assistant (Intern)
Studio AMeBE, Milan
Sep – Dec 2019
Interior Architecture Intern
KG Mimarlık, Istanbul
Jun 2014 – Aug 2015
Academic record
Master in Fashion, Experience & Design Management
SDA Bocconi School of Management, Milan
2024–2025
Master in Design Management & Strategic Innovation
Istituto Marangoni, Milan
2017–2018
BFA Interior Architecture & Environmental Design
Bilkent University, Ankara
2013–2017
Certificates & Achievements
McKinsey Forward Programme
McKinsey & Company
2026
User Research: Methods and Best Practices
Interaction Design Foundation
2025
Moët Lumière · The Most Disruptive Project
Moët & Chandon Challenge, SDA Bocconi
2024
1st Place, Cohort Team Ranking · Global Supply Chain Management Simulation (Harvard Business Publishing)
SDA Bocconi
2024
INSIDE LVMH: Creation & Branding, Retail & Customer Experience
LVMH
2024
AI for Designers · User Experience & Design Thinking · Storytelling Through Visual Design
Interaction Design Foundation
2023 and 2024
Designing a Co-working Space for Millennials
Elle Decor exhibition, Milano Design Week
2018
Capabilities
Space
Interior and spatial design · exhibitions and events · technical drawings · 3D visualisation · FF&E and materials
Brand & Communication
Brand and visual identity systems · art direction · campaigns and content · photo and video production · social, email and PR
Experience
UX, UI and web design · CX and service design · in-store and phygital experience
Strategy and delivery
Research and insight · go-to-market · creative project management · budgets, suppliers and timelines
Tools
Adobe Creative Suite · Figma · AutoCAD · SketchUp and V-Ray · Mailchimp · Meta Ads · Microsoft 365
AI: Midjourney · Adobe Firefly · Runway · Claude
Industries
Architecture & Construction · Design · Luxury · Fashion · Hospitality
Off the clock
Tennis
Snowboarding
Trail running
Art and music festivals
Cooking
The pug
Competitive Counter-Strike · ESL
College American football